What are the most trending skin hydrating products of 2025?

1. Dot & Key Vitamin C + E Superbright Moisturizer

A rich hydrating formula with Vitamin C and E, this moisturizer brightens and nourishes the skin while providing intense hydration. Perfect for dull and dry skin.

5. The Derma Co. 1% Hyaluronic Acid Hydrating Serum

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6. Pond’s Hydra Light Hyaluronic Acid Hydrating Gel Face Wash

Combining hydration with sun protection, this sunscreen helps lock in moisture while protecting the skin from harmful UV rays. It’s enriched with Vitamin C and Papaya extract for glowing skin.

Here're a few hydrating products I came across this year. These are impressively hydrating on dry skin. You can grab trial packs of these products on Smytten. I do that often.

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4. Aqualogica Glow+ Hydrating Dewy Sunscreen SPF 50

7. Neutrogena Hydro Boost Water Gel

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2. Cetaphil Daily Advance Ultra Hydrating Lotion

Known for its ability to provide instant hydration, this lightweight water gel is perfect for oily and combination skin types. It delivers long-lasting moisture without clogging pores.

This lightweight serum deeply hydrates the skin with the power of hyaluronic acid, improving skin texture and helping the skin retain moisture, leaving it soft and plump.

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3. Plum Green Tea Renewed Clarity Night Gel

A face wash with hyaluronic acid that hydrates as it cleanses. It provides moisture to the skin while ensuring a fresh and smooth feel post-wash.

Known for its gentle and non-greasy formula, this moisturizer hydrates the skin for up to 24 hours. It’s suitable for dry, sensitive skin and strengthens the skin's moisture barrier.

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This night gel is designed for oily and acne-prone skin. It provides deep hydration while controlling oil, giving you clear, refreshed skin by morning.